Review
Open access
Aug 2026
Ethics of Digital Marketing in the AI Era: A Structured Thematic Review of Recent Research, 2023–2025
It is argued that responsible implementation of AI-driven digital marketing ethics requires clearer distribution of accountability among businesses, platforms, regulators, and researchers, and that responsible implementation requires clearer distribution of accountability within a broader platform-governance perspectiv...
Alexios Kaponis, Manolis Maragoudakis
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