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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Maged Farrag

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Open access Sep 2026

AI-driven personalization in advergames: enhancing consumer engagement and brand recall

Artificial Intelligence (AI) has the potential to transform advergames by enabling more adaptive, personalized, and data-driven interactions between brands and consumers. While previous research has established the effectiveness of advergames in generating consumer engagement and brand-related responses, less attention...

Bassant Eyada, Maged Farrag · 0 citations

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