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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Mafalda Oliveira

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Review Open access 2026

Co-Branding as a Driver of Technological and Market Innovation: Case Study of Apple and Nike

This paper examines how co-branding can function as a catalyst for technological and market innovation, using the long-term strategic partnership between Apple and Nike as a case study. The Apple–Nike alliance was selected because it represents one of the most enduring, influential, and multidimensional co-branding col...

Z. Peredy, Iara Rocha, Mafalda Oliveira et al. · 0 citations

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