M. V. Grebenyuk

Library marketing in the digital age: A systematic literature review of evolving approaches, paradigms, and practices

This paper presents a systematic literature review of marketing in library and information services, conducted in accordance with the PRISMA 2020 guidelines. A structured search across Scopus, Web of Science, and Google Scholar yielded 1247 records, from which 78 sources were included in the final synthesis: 66 contemp...