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Open access 2026

Assessing the Impact of Individual Social Responsibility, Awareness, Perceived Value on Consumers' Ethical Purchase Behavior: An Empirical Study in Vietnam

The circular economy addresses pressing environmental concerns by encouraging firms to operate transparently and transition toward sustainable business models that minimize waste and maximize resource efficiency. This transformation raises important questions about consumers' willingness to purchase sustainable product...

X. Pham, Thi Bich Tram Bui, M. Tran · 0 citations

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