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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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M. S. Abdullah

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Review Open access 2026

Status, Self-Worth, and Luxury Consumption: The Mediating Role of Self-Esteem Among Malaysia’s T20 Consumers

This study investigates the influence of status conformity on conspicuous consumption behaviour among Malaysia’s T20 consumers, with self-esteem examined as a mediating factor. Drawing on Veblen’s Conspicuous Consumption Theory and Maslow’s Motivational Theory, the research explores how external social pressures and in...

N. Zahari, M. A. M. Kassim, Wan Mashumi Wan Mustafa et al. · 0 citations

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