Review
Open access
Jul 2026
Analisis Sentimen Ulasan Aplikasi Lazada dengan Metode Naive Bayes dan Random Forest
This study aims to analyze public opinion toward the Lazada application using a data mining–based sentiment analysis approach by combining user ratings and sentiment lexicons in the labeling process, and provides useful insights for improving e-commerce service quality based on user feedback.
M. Rizal, Nur Azizah, Firman Jaya
· Jurnal Informatika Dan Tekon... · 0 citations