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Author

M. Rafiuddin

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Review Open access Aug 2026

Explaining Green Skincare Purchase Intention: The Role of Attitudes and Usage Barriers

This study aims to explain the formation of green skincare purchase intention among Generation Z consumers in Indonesia by examining the roles of environmental values and perceived health benefits in shaping consumer attitudes, and the moderating effect of usage barriers on the attitude–intention relationship. This stu...

Ita Nurcholifah, H. Hidayati, M. Rafiuddin et al. · 0 citations

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