Review
Open access
Aug 2026
The Role of Big Data Analytics and Artificial Intelligence in Strengthening Integrated Business Planning: A Sales and Operations Planning Case Study
This study aims to investigate how big data analytics, artificial intelligence and related decision-support capabilities can strengthen the IBP process through a PRISMA-informed systematic review that was conducted by using a manually developed dataset for the period 2016–2026.
M. Ismail, M. Islam
· Australian Journal of Artifi... · 0 citations