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M. Ibrohim

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Open access Sep 2026

The Influence of Social Media Promotion, Price, and Product Quality on Purchase Decisions with Purchase Intention as an Intervening Variable at Karra Kopi

Intensifying competition in the coffee industry requires business actors, including cart-based coffee businesses such as Karra Kopi in Cianjur Regency, to implement effective marketing strategies. This study aims to analyze the influence of social media promotion, price, and product quality on purchase decisions, both...

M. Ibrohim, Reni Febrianti, Ependi · 0 citations

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