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Open access
Sep 2026
Collaborative Digital Platform Architecture to Enhance Cross-Selling in the Automotive Ecosystem
Fragmented applications, point-to-point integration, and isolated customer data restrict cross-selling among dealer, financing, and insurance entities in an automotive group. This study designs and evaluates a collaborative digital platform through one integrated enterprise architecture cycle comprising Business, Data,...
Ikhsan Efendi, M. Soetomo, Eka Budiarto et al.
· Jurnal Ragam Pengabdian · 0 citations