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M. Bhatti

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Open access Jul 2026

Artificial intelligence–driven open innovation for sustainable service innovation leading to ethical and organizational pathways to enhanced business performance management

Examining how Artificial Intelligence capabilities positively influence the performance and development of sustainable service innovation (SSI) within banks of Saudi Arabia provided insight in relation to how to implement AI technology as a structured process in the development of sustainable and competitive high perfo...

M. Bhatti, Jamshid Pardaev · 0 citations

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