Lwako David Lubida

From innovativeness to sales performance of IT-based SMEs in Tanzania: The mediating role of basic digital skills

While innovativeness is consistently linked to superior performance in Small and Medium-sized Entreprises (SMEs), the specific mechanisms through which it drives sales growth in the context of Sub-Saharan Africa's digital economy remain underexplored. This study employed Entrepreneurial Orientation (EO) theory and Reso...