Luthfi Zian Nasifah

Unraveling Brand Trust's Mediation Between Content Marketing, Website Quality, and Brand Loyalty: A Case Study of Detikcom

The shift in societal lifestyles toward internet-based information consumption must contend with the proliferation of hoax content. Consequently, digital media companies must implement strategies to cultivate public trust, thereby enhancing brand loyalty. This study aims to examine the influence of content marketing an...