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Lusy Dwi Aprilliani

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#diffusion models Open access Oct 2026

STRATEGY FOR UTILIZING DIGITALIZATION TECHNOLOGY AND INNOVATION IN DRIVING SALES GROWTH OF CULINARY MSMES IN KENDAL REGENCY

By combining the Technology Acceptance Model and the Diffusion of Innovation Theory, this study seeks to investigate how digital marketing, food delivery apps, digital payments, and product innovation affect the sales growth of culinary MSMEs in Kendal Regency. A quantitative approach was employed, utilizing valid data...

Lusy Dwi Aprilliani, Dewi Widyaningsih, Myra Andriana · 0 citations

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