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Review Open access Oct 2026

The Double-Edged Sword of Digital Transformation in Cultural Scenic Areas: Heterogeneous Moderation of Qilu Cultural Genes on Technology-Value Conversion Paths

How can cultural attractions that invest similarly in digital technologies arrive at such different outcomes? We address this question by turning to regional culture. Grounded in dynamic capabilities theory and service-dominant logic, this study investigates how Qilu cultural genes, a regional cultural tradition rooted...

Lu-Lu Xu, Tara Ahmed Mohammed · 0 citations

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