Pengaruh Kemudahan dan Kepercayaan terhadap Keputusan Pembelian Melalui Shopee PayLater pada Masyarakat Kecamatan Danau Sipin Kota Jambi
This study aims to analyze the effect of ease of use and trust on purchasing decisions through Shopee PayLater among the people of Danau Sipin District, Jambi City. This research employs a quantitative approach with an associative method. A sample of 100 respondents was selected using a purposive sampling technique bas...