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Liucun Zhu

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#generative ai Open access Sep 2026

Beyond Usefulness: How Cognitive Evaluations and Relational Perceptions Shape ChatGPT Continued Subscription Intention

As generative AI adopts subscription models, understanding continued payment intentions is essential. Drawing on the expectation-confirmation model, this study integrates technical quality and human–AI relational perceptions to explain continued subscription intention for ChatGPT. Survey data from 565 paid users show t...

Liucun Zhu, Chunlin Duan · 1 citation

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