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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Linwan Wu

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Jul 2026

How consumers respond when brands disclose using AI in creating social media content: examining brand personification and communication strategies

This study aims to examine how consumers respond when personified brands disclose using artificial intelligence (AI) in generating social media marketing content and explore effective communication strategies for mitigating the negative impact of such disclosures. Three online experiments with a total of 576...

Linwan Wu · 0 citations

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