Skip to content
Log in
Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Lian-Cai Nan

View on Semantic Scholar

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

#generative ai Review Open access Oct 2026

AI-generated marketing videos, consumer trust, and perceived deception on social media: a prisma-based systematic literature review

This article reviews how AI-generated marketing videos and related synthetic social media advertising formats influence consumer trust and perceived deception. The review is important because generative AI allows brands to create humanlike voices, virtual endorsers, simulated product scenes and personalized video conte...

Lian-Cai Nan, Lu-Yao Yuan, Lin-Jian Xie · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.