#generative ai
Aug 2026
How do the attributes of AI-generated digital humans relate to online customer experience? Evidence from SEM and fsQCA
SEM results indicate that intelligent service capability and social influence of AI-generated digital humans are positively associated with both solo and shared online customer experiences, while sensory anthropomorphism is positively associated only with solo online customer experience.
Xu Zu, Xing He, Min Lin et al.
· Asia Pacific Journal of Mark... · 0 citations