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Leshly Paracullos

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Review Open access Oct 2026

Predictors of Consumer Trust among TikTok Affiliates: A Multiple Regression Analysis

e of the fastest growing social commerce platforms is TikTok, which allows affiliate marketers to reach consumers through short-form video, live-streaming and interactive content. There is increasing commercial use of TikTok, but there is little empirical evidence of factors that drive consumer trust in TikTok affiliat...

Mikko Keanu Alterado, Deziah French Bebanco, Beyonce Louise Dalagonan et al. · 0 citations

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