Investigating How AI Ethics Shape Perceived Advertising Credibility, Consumer Trust, and Purchase Decisions: A Systematic Literature Review
Abstract—The increasing use of Artificial Intelligence (AI) in digital advertising has created a new opportunity for businesses while also raising ethical concerns related to privacy, transparency, authenticity, manipulation, and algorithmic bias. These ethical issues may influence how consumers perceive advertising cr...
Alesia Belina Saftiri, Michael Rifa'ie, Leonie et al.
· Zenodo (CERN European Organi... · 0 citations