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Lai Wei

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#diffusion models Open access Oct 2026

Consumption environment, fan engagement, and social diffusion in non-professional football: an S-O-R study of China's Su Chao league

Introduction Non-professional sports leagues represent an increasingly significant segment of the sports economy, yet the micro-level behavioral mechanisms through which innovative consumption environments generate sustained consumer engagement remain poorly understood. This study applies the Stimulus–Organism–Response...

Mingxuan Xu, Wei He, Lai Wei · 0 citations

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