The Indonesian coffee and cafe industry has grown alongside rising coffee consumption and digital-first marketing, making Kopi Kenangan, Southeast Asia's first New Retail F&B unicorn, a relevant case for studying online brand awareness. While prior research on Kopi Kenangan has examined social media marketing, sentimen...
Gabriella Valencia Yauri, Angela Merici Ardelia Edlyna, L. W. Evelina· International Conferences on...· 0 citations
Findings indicate that FOMO-based push notifications achieve high engagement rates among correctly profiled users, suggesting a positive relationship between personalized urgency messaging and short-term investment action.
Fabiant Bernoldy, L. W. Evelina· International Conferences on...· 0 citations
This study examines how Indonesian Facebook "galbay" (deliberate default on loans) communities utilize communicative practices to constitute collective agency. Utilizing a non-participant netnographic approach (150 focal posts; January 2024–October 2025), we analyze everyday discourse, interactional routines, and platf...
L. W. Evelina, Hamiid Rizky Ardianov· International Conferences on...· 0 citations
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