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Author

L. W. Evelina

3 papers indexed here

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Conference Aug 2026

Social Listening-Based Business Intelligence for Online Brand Awareness: Content Marketing and e-WOM Analysis

The Indonesian coffee and cafe industry has grown alongside rising coffee consumption and digital-first marketing, making Kopi Kenangan, Southeast Asia's first New Retail F&B unicorn, a relevant case for studying online brand awareness. While prior research on Kopi Kenangan has examined social media marketing, sentimen...

Gabriella Valencia Yauri, Angela Merici Ardelia Edlyna, L. W. Evelina · 0 citations
Conference Open access Aug 2026

Digital Twins and FOMO Messaging Impact Consumer Behavior in Investment E-Commerce Platforms

Findings indicate that FOMO-based push notifications achieve high engagement rates among correctly profiled users, suggesting a positive relationship between personalized urgency messaging and short-term investment action.

Fabiant Bernoldy, L. W. Evelina · 0 citations
Conference Aug 2026

Moral Economies and Cultural Resistance in Indonesia’s "Galbay" Communities

This study examines how Indonesian Facebook "galbay" (deliberate default on loans) communities utilize communicative practices to constitute collective agency. Utilizing a non-participant netnographic approach (150 focal posts; January 2024–October 2025), we analyze everyday discourse, interactional routines, and platf...

L. W. Evelina, Hamiid Rizky Ardianov · 0 citations

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