Digital Marketing and Effective Management to Expand the Processed Food Market for Micro, Small, and Medium Enterprises in Wanagiri Village, Bali
Micro, Small, and Medium Enterprises (MSMEs) in Wanagiri Village, Bali, hold significant potential to strengthen the local economy through diverse processed food products. However, limited digital marketing adoption and uneven managerial capacities constrain their market reach and competitiveness. This study evaluates...