L. Rahmawati

KONSTRUKSI MAKNA KEBERSAMAAN SEBAGAI STRATEGI IDEOLOGIS DALAM IKLAN TEH SARIWANGI: SEBUAH AWK

This study examines the construction of togetherness as an ideological strategy in SariWangi tea advertisements using Norman Fairclough’s Critical Discourse Analysis (CDA). Advertising is understood not merely as a promotional medium but as a social practice that reproduces values, power relations, and ideology through...