This study examines the effect of price, product quality, and location on the purchase decision of mie soun consumers at UD Putra Tunggal, Mergoluweh Village, Tulung District, Klaten Regency. The growth of micro, small, and medium enterprises (MSMEs) in Central Java has been significant, reaching 197,539 units in 2025,...
Ahmad Nurul Chikam, L. Anggorowati, L. Rahayu· Jurnal Publikasi Sistem Info...· 0 citations
This study investigates the effects of Electronic Word of Mouth (eWOM), Brand Image, and Personal Selling on purchasing decisions at PT Columbus Sarana Mandiri Solo. A quantitative study using a causal associative design was conducted involving 96 respondents selected through purposive sampling. Data were gathered usin...
Ratna Tria Handayani, Chorrie Elysa Gurning, M. Yulianto et al.· ICOBIS· 0 citations
This research is motivated by the situation in Indonesia, which is a maritime country, where most of the population works as farmers. Most of the farmers' income on the slopes of Mount Merapi and Merbabu comes from tobacco sales. This has led the study to address issues arising from factors such as price, packaging, an...
Riska Valentina Setya Putri, L. Rahayu, L. Anggorowati· Jurnal Riset Manajemen· 0 citations
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