Review
Open access
Sep 2026
Understanding green purchase intention among young consumers in an emerging market through social media influence, environmental awareness, and psychological mechanisms
Social media (SM) plays an important role in promoting sustainable consumption, especially among young consumers in emerging economies. However, previous studies have often focused on developed markets or examined only one psychological pathway at a time. Less is known about how SM shapes green purchase intention (GP...
T. Dang, Na Thi Ly Nguyen, Tuấn Anh Trần et al.
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