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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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L. O. Alpala

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Open access Sep 2026

A KPI-Based Decision-Support Framework for ERP–CRM Integration in International Physical Distribution: Scenario Analysis from an Emerging Economy

A KPI-based ERP–CRM framework structured around process-fragmentation diagnosis, ERP–CRM functional architecture, KPI operationalization, scenario-based comparison of digital integration configurations, and sensitivity analysis is proposed.

Diana Carolina Benavides Estrada, L. O. Alpala, Argenis Lissander Heredia Campaña · 0 citations

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