AI Persona, Service Consumption, and User Intent Entropy: Field Experimental Evidence from an LLM Platform
Problem definition: Firms deploying large language model services must decide how their AI communicates, not just what it can do. We examine how a relational persona - warmer, more empathetic and more engaging than a non-relational persona - affects service consumption and the evolution of user objectives. Methodology/...
Jun-Jie Li, Xiao-Fan Li, L. Lu et al.
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