Author

Kyung-min Kim

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Jul 2026

Proactive Conversation Initiation by Artificial Companions: The Roles of Social Presence and Individual Differences

It is found that AC proactivity significantly enhances willingness to use, and this effect is fully mediated by perceived social presence, which moderates the relationship between AC proactivity and social presence.

Jiali Li, Yaping Zhao, Kyung-min Kim · Journal of Consumer Behaviou... · 0 citations