The rapid development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to continuously adapt within an increasingly digitalized business ecosystem. Social media has evolved beyond a platform for entertainment into a strategic tool for product marketing and sales. This study aims to anal...
N. Maulida, Arifa Wildana Al Kautsar, Dwi Laras Syahrina et al.· Devotion : Journal of Resear...· 0 citations
It is argued that the primary vulnerability of digital enterprises lies not only in the infrastructure layer but also in the gap between formal cybersecurity policies and their actual implementation in organizational practices, which indicates that most studies continue to emphasize isolated technical solutions, while...
Aditya Akbar, Rafael Verdyansyah Pratama, Cahyo Purnomo et al.· Devotion : Journal of Resear...· 0 citations
The findings indicate that organizations successfully integrating AI into their core business strategies experience improvements in operational efficiency, enhanced customer satisfaction, and increased business performance.
Ilham Karunia Akbar, Rafly Verdyansyah Pratama, Ahmad Rifa’i et al.· Devotion : Journal of Resear...· 0 citations
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