China’s café sector has moved from excellent coffees to address experience, ambiance, exposure, and brand exclusivity. Stimulus-organism-response (SOR) theory furthers the social, emotional, and behavioural endeavours on customer loyalty in this evolutionary industry. This study investigated the influences of service...
T. Cham, B. Cheng, Bo Wang et al.· Journal of Marketing Analyti...· 0 citations
A systematic literature review of 40 journal articles published between January 2001 and April 2024 shows the publication trend, the key publication outlets, research contexts in terms of countries, professions, technologies being examined, and methodologies being employed.
Renjie Sun, Pengji Wang, Kim-Lim Tan et al.· Group & Organization Man...· 0 citations
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