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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

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Khadijat Adamu

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Review Open access Jul 2026

INFLUENCE OF DIGITAL MARKETING ON CONSUMER BEHAVIOUR FOR RETAIL PRODUCTS IN ADAMAWA STATE, NIGERIA

This study examined the influence of digital marketing on consumer behaviour for retail products in Adamawa State, Nigeria. A survey research design was adopted. The study had two objectives, two research questions, and two hypotheses, with a sample size of 400 respondents drawn from three local government areas (Yola...

Shuaibu Abubakar, Khadijat Adamu · 0 citations

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