The rapid development of generative artificial intelligence (AI) has created new opportunities for digital marketing, particularly in short video advertising. However, consumer acceptance of AI-generated advertisements remains uncertain because of the concerns over authenticity, trust and emotional connection. This stu...
Ke-Han Jiang· Advances in Economics, Manag...· 0 citations
OrderProbe is introduced, a deterministic benchmark for structural reconstruction using fixed four-character expressions in Chinese, Japanese, and Korean, which have a unique canonical order and thus support exact-match scoring.
COMET is a temporally grounded framework that systematically strengthens video MLLMs through explicit temporal representation, appearance-motion fusion, and direction-aware optimization and achieves consistent overall improvements with a pronounced motion-temporal bias.
Cheng-Hua Zhu, Zhaolu Kang, Qifan Shi et al.· 2 citations
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