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Kehan Jiang

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#artificial intelligence Review Open access Oct 2026

Consumer Responses to AI-Generated Marketing Content: Evidence from an Experimental Survey

The rapid development of generative artificial intelligence (AI) has created new opportunities for digital marketing, particularly in short video advertising. However, consumer acceptance of AI-generated advertisements remains uncertain because of the concerns over authenticity, trust and emotional connection. This stu...

Ke-Han Jiang · 0 citations
Preprint Aug 2026

COMET: Contrastive Motion-Enhanced Temporal Reasoning for Video Multimodal Large Language Models

COMET is a temporally grounded framework that systematically strengthens video MLLMs through explicit temporal representation, appearance-motion fusion, and direction-aware optimization and achieves consistent overall improvements with a pronounced motion-temporal bias.

Cheng-Hua Zhu, Zhaolu Kang, Qifan Shi et al. · 2 citations

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