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Author

Kavita Sharma

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Review Sep 2026

From context to consciousness: an integrated ABC-CVT perspective on secondhand fashion adoption in India

This study aims to examine the transition from attitude formation to sustainable consumption within India’s secondhand fashion market. Drawing on the Attitude–Behavior–Context (ABC) theory integrated with Consumption Value Theory (CVT), it investigates how multiple consumption value dimensions and contextual enable...

Sumanjeet Singh, Jyoti Chahal, A. Yadav et al. · 0 citations

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