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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Kashif Abrar

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Open access Aug 2026

AI Search Experience, Information Credibility, and Purchase Intention: The Mediating Role of Brand Trust

The emergence of Artificial Intelligence (AI) has transformed digital commerce by enabling Zero Click Commerce, where consumers increasingly rely on AI-generated recommendations and search results to make purchasing decisions without visiting multiple websites. This study examines the effects of AI Search Experience, I...

Kashif Abrar, M. Adeel, Kulsum Zehra et al. · 0 citations

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