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Review Open access Oct 2026

THE ROLE OF INSTAGRAM DIGITAL MARKETING IN CREATING BRAND AWARENESS AMONG START-UPS IN AMARAVATI

This study examines the role of Instagram digital marketing in building brand awareness among start-ups in Amaravati. Instagram offers start-ups visual, interactive and relatively low-cost ways to introduce their brands, inform audiences about products and services, engage potential customers and strengthen brand recal...

Dheeraj Singh Bhayal, K. Rao · 0 citations
Review Open access Oct 2026

The Role Of Customer Trust And Online Reviews In E-Commerce Purchase Decisions A Study In Prakasam District

This study aims to examine the role of customer trust and online reviews in e-commerce purchase decisions. The study considers trust in e-commerce websites, payment security, product authenticity, delivery promises, brand reputation, return policies, and online review characteristics. The supplied questionnaire-respons...

P. Ram, K. Rao · 0 citations
Open access Oct 2026

A Study On The Influence Of Digital Marketing Tools On Consumer Engagement And Purchase Behaviour

Digital marketing has become an important way for businesses to reach customers, build relationships with them, and influence their purchasing decisions. This study aims to understand how four major digital marketing tools—social media marketing, email and SMS marketing, search advertising and search engine optimizatio...

R. Sumanth, K. Rao · 0 citations

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