Transferring a Digital Platform Tool in Unilever: R&D Readiness to Adapt and Evolve
Digital technologies are reshaping industrial research and development (R&D), yet multinational corporations continue to face significant challenges when transferring and embedding digital tools across globally distributed research sites. Limited research has examined how R&D engineers adapt to digital tools that alter established routines and reshape everyday work practices. This study investigates the intrafirm transfer of the digital manufacturing platform tool in Unilever, a leading global fast moving consumer goods company, focusing on its introduction from the corporate R&D center in the U.K. to laboratories in China and the USA. Drawing on a qualitative case study approach with in-depth interviews of process engineers and managers, the analysis indicates largely positive adoption, particularly in experimental traceability and knowledge sharing. The findings also reveal tensions that arise during the rollout, reflecting behavioral and organizational complexity associated with cross site deployment of digital tools. The study contributes to research in engineering management by identifying managerial actions that support successful technology transfer, including sustained communication and structured planning. It also emphasizes the importance of R&D engineers developing digital literacy as a key capability for interpreting and engaging with emerging technologies.