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Judy Kasiva Mutisya

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Open access Sep 2026

Influence of Leadership Commitment on Performance of Branding and Design Firms in Nairobi, Kenya

This study examined the effect of leadership commitment on the performance of branding and design firms in Nairobi, Kenya. It sought to determine how management commitment to strategic plan implementation influences organizational outcomes such as revenue growth, customer retention, operational efficiency, and customer...

Judy Kasiva Mutisya, Robert Arasa, Stella Mwawaza · 0 citations

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