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Joy Nashar Utama Jaya

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Review Open access Aug 2026

The Role of Social Media as a Digital Business Tool in Improving Product Marketing and Sales

The development of information technology has significantly changed the way business actors operate and manage their businesses. Currently, social media has become one of the most widely used digital platforms for marketing and selling various products. Social media no longer functions solely as a communication medium...

Arifa Wildana Al Kautsar, N. Maulida, Joy Nashar Utama Jaya · 0 citations

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