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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Jose Varghese

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Open access 2026

“Decoding E-Commerce Drop-offs: Behavioural Insights into Online Shopping Cart Abandonment”

Online shopping has revolutionized retail by providing consumers with convenience, access to a wide range of products, and the flexibility to shop anytime and anywhere. However, online shopping cart abandonment (OSCA) remains a critical challenge, resulting in significant revenue loss and reduced marketing effectivenes...

Jose Varghese, Aditya Sudheer · 0 citations

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