Jordi Morales-i-Gras

Vector-Based AI and Methodological Hybridization in Journalism and Media Research: A Structured Review and Exploratory Map of Analytical Profiles

Recent journalism and media research increasingly uses embeddings, transformer-based models, and large language models, yet the methodological functions remain unevenly conceptualized. This article examines how vector-based and semantically oriented methods are incorporated into journalism and media studies and propose...