A Capability–Compliance–Sustainability Framework for Future Multimedia Design Ecosystems
The transformation of multimedia design is experiencing structural shifts based on AI, interoperability, and regulatory considerations. Previous research focused on each of these factors individually; however, little attention was paid to their interactions in an integrated approach. In this paper, the Capability-Compliance-Sustainability (CCS) framework was proposed to discuss the evolution of multimedia design from 2026 onwards. The framework represents a result of a comprehensive review of current trends in AI architecture design, neural rendering, web-based GPUs, interoperability, accessibility, and AI governance tools. The three interconnected constructs were formed based on a synthesis of the reviewed literature: Capability, which implies the development of computational capabilities through AI; Compliance, which refers to regulation, accessibility, and provenance; and Sustainability, which includes infrastructure resilience, energy-efficient computation, and scalability. To illustrate the analytical utility of the conceptual model, selected multimedia design use cases are presented. The paper presents the potential of the CCS framework for multimedia creation for education, generative content, and 3D/XR. From a theoretical standpoint, the framework describes multimedia evolution as an ecosystem equilibrium management process.