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Johana Elisa Fajardo Pereira

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Open access Aug 2026

Effects of AI guided experiential learning on market intelligence skills among university students in Colombia

It is suggested that AI integration can strengthen market intelligence education in resource-constrained environments by expanding access to advanced analytical capabilities while preserving human-centered pedagogical principles.

M. de la Puente, Diana Patricia Eljach Hernandez, Jorge Luis Escobar Reynel et al. · 0 citations

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