Open access
Aug 2026
Effects of AI guided experiential learning on market intelligence skills among university students in Colombia
It is suggested that AI integration can strengthen market intelligence education in resource-constrained environments by expanding access to advanced analytical capabilities while preserving human-centered pedagogical principles.
M. de la Puente, Diana Patricia Eljach Hernandez, Jorge Luis Escobar Reynel et al.
· Discover Education · 0 citations