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Joanne Diesca

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Review Open access Oct 2026

Predictors of Consumer Trust among TikTok Affiliates: A Multiple Regression Analysis

e of the fastest growing social commerce platforms is TikTok, which allows affiliate marketers to reach consumers through short-form video, live-streaming and interactive content. There is increasing commercial use of TikTok, but there is little empirical evidence of factors that drive consumer trust in TikTok affiliat...

Mikko Keanu Alterado, Deziah French Bebanco, Beyonce Louise Dalagonan et al. · 0 citations
Review Open access 2026

Entrepreneurship Education as a Moderator of Entrepreneurial Self-Efficacy and Business Intention among Business Administration Graduates

Despite the growing emphasis on entrepreneurship education in higher education institutions, limited evidence exists regarding its moderating role in the relationship between entrepreneurial self-efficacy and business intention among Business Administration graduates in the Davao Region. This study examined the moderat...

Michael Aquino, Erikka June D. Forosuelo, Cyril Marie Ramos et al. · 0 citations

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