THE INFLUENCE OF PROFITABILITY IN DETERMINING STOCK PRICES AND FIRM VALUE IN THE CONSTRUCTION MATERIALS SUB-SECTOR: A STUDY ON PT SEMEN INDONESIA (SMGR) FOR THE FIRST SEMESTER OF 2025 & 2026
This study aims to analyze the effect of profitability indicators—Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM)—on stock prices and their implications for the firm value of PT Semen Indonesia (Persero) Tbk (SMGR) in the first half of 2025 and 2026. Firm value is proxied by Price to Book Va...