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Author

Janine Mae Angel Ong

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Open access Aug 2026

The Impact of Customer Engagement Using Facebook Messenger Chatbots on the Marketing Performance of Cafés in Subic Bay Freeport Zone

This correlational quantitative study examined the impact of customer engagement using Facebook Messenger chatbots on the marketing performance of café businesses in the Subic Bay Freeport Zone. Specifically, it assessed customer engagement in terms of perceived responsiveness, customer trust, and willingness to intera...

Keane Rafael Abdon, Alliyah Kaye Abiva, Ruscel Carl Arbilo et al. · 0 citations

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